Associate Professor
M.Ed., The University of Akron
鲍德温华莱士大学将取消公共关系专业，并且不再接受该专业的申请. View all active majors and programs.
Prospective students: Students interested in attending BW should contact the BW Admission Office at (440) 826-2222, admission@szsfddz.com with any questions.
Current BW students: 学校致力于“教出去”，支持所有目前就读公共关系专业的学生. Students should contact their academic advisor for scheduling courses.
OVERVIEW
Strategist. Catalyst. Creative visionary. Savvy communicator. 今天的公共关系专业人员为他们在市场营销中的角色带来了重要的技能, media relations, event promotion, and digital and social media.
鲍德温华莱士的公共关系欧博allbet是全面和经验. 它包括一个基础广泛的沟通课程，将帮助你获得成功的职业生涯所需的知识和技能.
Real-World Experiences
Through coursework and projects, 您将学习如何有效地开发和实施战略和综合通信计划使用研究和有说服力的消息.
必要的实习可以让你将课堂概念应用到现实世界中，并建立一个专业的作品集，向未来的雇主和研究生院展示你的工作.
公共关系专业的学生通过实习和各种课外活动来加强他们的学习. 米兰达·杰克逊(Miranda Jackson) 15岁，带领未来的学生参观招生办公室.
CURRICULUM
What You'll Learn
The public relations program prepares you to:
- Define and apply the RACE model (research, action, communication, evaluation) to the public relations planning process
- Produce and assess a PR plan and campaigns
- Critique, plan and execute special events
- 为组织制定有效的内部和外部沟通策略
- 识别好的设计元素，并为个人和专业用途创建专业质量的材料
- Explain and apply influence tactics to real-world experiences
- Prepare and implement social media plans
- 创建一个可以在实习中使用的个人品牌策略和专业作品集, graduate school and employment interviews
See a full list of required courses and electives >
Communication Minors
你可以在我们最新的课程中辅修你的沟通专业:
- Social media production - an interdisciplinary program that incorporates writing, 视觉沟通和营销作为创建战略性社交媒体计划和战术的工具)
- Convergent journalism - a program that builds skills in interviewing, writing, social media, 设计，并与BW屡获殊荣的学生报纸紧密结合，作为学习实验室)
- Other options for a communication-related minor include: communication studies, film studies and media production.
Course Descriptions
课程描述，专业要求和其他信息可以在 University Catalog.
STUDENT EXPERIENCES
Faculty mentoring is inherent to the program. BW公共关系欧博allbet的教授和顾问都是具有数十年实际经验的沟通专业人士. 他们将与你密切合作，帮助你在该领域建立关键的网络联系，并获得获得第一份工作所需的经验.
BW's Award-Winning Radio, Newspaper, TV
您将受益于实践学习，包括BW屡获殊荣的校园媒体 The Exponent (student newspaper), WBWC 88.3 "The Sting" (radio station) and BWTV (program airing on local cable TV).
BW有一个美国公共关系学生协会(PRSSA)的学生分会。, providing access to more than 100 area professionals.
Recent Places Where BW PR Students Interned
Student Clubs and Organizations
Digital Marketing Center (DMC)
A hybrid between a class and an internship, the Digital Marketing Center (DMC) is a student-run, experience-driven consultancy agency within the BW Carmel Boyer School of Business that offers digital marketing expertise to local businesses. Students develop effective, research-based inbound marketing strategy including website design, social media strategy, targeted digital content, automated email marketing plan and a marketing playbook. Through the Digital Marketing Center you can earn certifications in:
- Google Analytics
- Facebook Blueprint
- Hootsuite Platform
- HubSpot certifications
- Other industry-leading apps and tools
PR for Nonprofits
这个年度活动向学生介绍非营利公共关系领域的可能职业, marketing and development. 专业人士分享有关他们的职业和工作职责的信息. 学生们可以通过网络了解更多欧博allbet非营利组织的信息，也可以寻求实习和就业机会.
Public Relations Student Society of America (PRSSA)
BW的PRSSA分会是公关行业的全国性专业前组织的一部分. Students benefit from professional networking, a national registry of internships, events and educational resources.
Lambda Pi Eta
这个传播研究荣誉协会是对成绩优异的学生的一个区分点，也是通过BW的人类家园服务学习倡议的赞助商.
Wordsmiths
一群有创造力的作家，他们致力于通过讨论和批评来加强他们的手艺, mutual respect and support for each other in their growth as writers.
ALUMNI SUCCESS
Annette Fetter '15 is assistant development director at Kidney Foundation of Ohio in Cleveland. 实习和校内工作使她对非营利性公关工作充满热情，并在毕业前积累了宝贵的专业经验. Annette is from Stow, Ohio.
Hedy Francescangeli '15 is marketing assistant at Merit Brass Company in Cleveland. 多样化的课程设置使她能够探索该领域的机会，并找到自己的激情. Student organizations developed her leadership and communication skills. Hedy is from Brunswick, Ohio.
Chelsea Glosser '15 is social media associate editor at SSPR in Chicago. 实习和课堂欧博allbet使她发展了社交媒体营销的技能，并建立了令人印象深刻的个人作品集，帮助她在毕业时找到了一份工作. Chelsea is from Beachwood, Ohio.
Kayla Starta '15 is client success manager at Enfusen in Akron, Ohio. Numerous BW co-curricular activities including PR club, 数字营销中心和艺术管理协会使这位匹兹堡人建立了自己的个人网络和专业经验，并在毕业后立即找到了工作.
Courtney Fraley '14 是俄亥俄州山谷市MTD产品公司的拉丁美洲市场营销和销售助理. 考特尼在BW期间在MTD实习了两个学期，毕业后被公司聘用. Courtney is from Mansfield, Ohio.
Lara Teigeler '14 是俄亥俄州梅菲尔德高地OnX企业解决方案公司的营销专员. Classroom learning paired with co-curricular activities, study abroad, internships and on-campus jobs provided the Perry, Ohio, native with an education that was both broad and practical.
Chelsea Kertes '13 is the convention and event experience coordinator at Destination Cleveland. She is pursuing a master's in sport management at Tiffin University. Chelsea is from Fairview Park, Ohio.
Rachel Switalski '13 is marketing associate for Gebauer Company in Cleveland. 多样的实习机会以及与BW老师和同学的密切关系对她的个人和专业发展至关重要. Rachel is from North Royalton, Ohio.
Jennifer McPherson '12 is assistant marketing manager at Fire-Dex in Medina, Ohio. 实习和课外活动提供了宝贵的交流机会和专业经验，并使伯里亚, Ohio, native to continue to advance in her career.
Joe Prada '12 is marketing coordinator at the Greater Cleveland Aquarium. Mentoring relationships with faculty, varied internship experiences, 职业服务机构的支持帮助他确定了自己的目标，并自信地开始了自己的职业生涯. Joe is from North Olmsted, Ohio.
FACULTY
Full-Time Faculty
Julie A. Miller
Associate Professor
M.Ed., University of Akron
Adjunct Faculty
Nicole Follen
Lecturer
M.F.A., Kendall College of Art and Design
Tim Marshall
Assistant Professor
Director, Digital Marketing Center
M.S., Eastern Michigan University
Shannon Mortland
Lecturer
M.A., Gonzaga University
Kristen Glazer
Lecturer
M.Ed., Cleveland State University